Content orientation 2024
Connected innovation: Partnerships as drivers of change
Software Defined Vehicle: Redefining the future of mobility
A "Software Defined Vehicle" (SDV) is a car whose features and functions are mainly enabled and improved by software and data. This technology shifts the focus from hardware to software, which enables the vehicle to be continuously developed and improved over its entire life cycle. This enables new business models that also take the entire life cycle of the vehicle into account. It will highlight how SDV is revolutionizing the automotive industry through personalized user experiences, improved safety and efficiency. It will discuss the latest advances in vehicle software, including artificial intelligence and machine learning, which will form the basis for the next generation of vehicles.
Electrification and innovation of the drivetrain
Electrification of the powertrain is the key component of the automotive industry on its way to a more sustainable future. An overview of the latest trends and technologies in electrification will be given. In addition, innovative approaches for drive systems will be presented that go beyond pure electrification and explore the potential of hybrid technology, fuel cells and alternative fuels.
Partnerships and competitive environment
The competitive landscape is changing rapidly in the automotive industry and the importance of strategic partnerships is constantly increasing. Established companies are faced with the challenge of mastering their own transformation, building up new competencies and keeping their traditional core business running at the same time. At the same time, new companies are entering the automotive ecosystem, which is increasingly influenced by geopolitical risks and growing in complexity.